AMUL April 10, 2008
Posted by 6mile in Uncategorized.Tags: amul, cooperative, india, milk, taste of india
14 comments
People always talk of India in the context of poverty,bad sanitation and lack of vision. Quality of life is always compared to high post war industrialized European standards. But anyone who has lived in India would understand the close community feeling, pretty much like being married to the Mob. Many families like mine crave industrialization, because it gives us a chance at a better life.
My mom has had a royal upbringing never having to worry about anything in life. My dad on the other hand has had to work odd jobs since he was a little kid to make ends meet and to him education was the only way out. I always talk about failed democracy to him and the amount of intrinsic corruption add to that irrational cultural ideologies. But he says the system worked for him, he told me when he was young, they used to get wheat as Food Aid from America and the only milk the ever got was powdered.
The funny thing is when people get fed up with the government they take matters into they’re own hands, AMUL is one such product. It was a cooperative movement started by housewifes in one of the most arid regions of india. They said no to middle men who took big cuts and took matters into they’re own hands. A few poor farmers get together for the betterment of them as a whole and in turn spur The White Revolution. AMUL is one of the most beloved brands in India, not because it works for the collective good. because it makes the most delicious milk products. Utterly Butterly Delicious !
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Talking about AMUL which was a very pro woman moment, I thought Id just scribble a few more thoughts
People often talk about arranged marriages, but no one talks of a new push. Modern India is growing more and more westernized in many ways. Giving up old age Ideals,many of them others can learn from. A major outcome of the Nationalist freedom movement was the promotion of love and brotherhood among all communities irrespective of race, creed and religion. More importantly though was the Upliftment of women. Barring a few villages, on a whole women in India form a cornerstone of a family. She is pretty much the rule maker back home. I’ve often read about gori’s trying to please MIL’s , hehe. Her word is final most of the time, unless you want tor rebel of course.The only reason India is still very conservative even with the advent of western media is because girls in India like it that way, I guess it helps them get rid of all the bullshit and give a chance to only serious suitors. But, most of them end up stay at home moms, sometimes at the mercy of a reckless husbands. There is a very well woven support system in place like a net to catch her if things don’t work out. No true way to be stand at her feet until today.
With the advent of an Open Economy though,more and more women in India grow independent. Mora and more go to work. Heck, there were more girls in my class than boys during my undergrad. As a society, we are opening up nice and slow. It gives a chance for girls in India to be more choosy in all ways I guess.Maybe not my generation, but the one that follows has the power to shape the entire Indian demographic. I just hope they choose the right balance.